Wednesday, August 15, 2007

Welcome

I know the title is a little generic, but I promise you this blog isn't.

I started out thinking I would create a blog reviewing treadmills, having seen that market is cornered and saturated, I decided to take the smart route and only review Horizon treadmills. I may throw up a comparison between a comparable Sole or Spirit treadmill here and there, but you'll mostly see Horizon treadmill reviews on this site.

I'm sure you're asking yourself why. My coworker says I'm "limiting" myself. I can't really explain why without going over my credentials first. I started out as a Jr. Webmaster for a well known fitness retialer. After a couple years of hard work I moved into marketing and eventually ran the entire fitness equipment division. I've had to deal with everything from repair issues to delivery challenges. I know treadmills inside and out and even work with our in house technicians when they get bogged down with repair orders.

One seemingly difficult project was to reduce returns and exchanges to save on shipping costs. After reviewing our return records I noticed that one treadmill manufacturer had significantly fewer returns across their entire product line. That company is Horizon Fitness.

I bet the farm and my job that we could significantly reduce returns if we started reccomending Horizon Fitness Treadmills to customers requesting advice. A year later the data was in, returns were down an astonishing 67% saving the company thousands of dollars a year.

So, why do I only review Horizon Treadmills? Frankly, they're the best treadmill for the average user. They have a wide ranging treadmill line that will accomodate everyone from the penny pincher to the serious endurance trainer. Most people who buy a Horizon Treadmill are happy with their Horizon Treadmill.

The Horizon Treadmill Guy
Colin Colbert

1 comment:

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